Anchor

Achor is a clothing line that leans into the preppy, boat style aesthetic, with a logo to match. Keeping with the nautical theme, the logo features a modern anchor within the wordmark, and the branding utilizes a cool tone color palette. The use of the anchor alone, creates a memorable but subtle pattern that compliments the logo and allows for application on various merchandise pieces. This branding really sets the tone for the clothing line and helps attract the company’s target audience.

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