Prowl

Prowl is a trap-neuter-release program to help community cats maintain better lives and limit overbreeding. Cats are humanely caught, seen by veterinarians where they receive general wellness care, and spayed or neutered. Once they are healthy they’re released back into their community. The original name of this organization was Operation Kitty Catch which was a little bit long. The name change to Prowl created a stronger statement about the program with fewer words, while still describing the nature of the work being done. The logo features a line work style cat with block color to give it a free flowing feeling of movement. The pattern created with the cat’s head is unique and bold and really stands out on business cards. Even the use of color really draws much needed attention, as shown in their educational campaigns. Prowl shows how much branding can bring awareness to a non-profit organization.

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